sourceSony officials like to say the next generation of video gaming doesn't start until they say so.
After some fits and starts and mounting expectations, the world will finally be able to see how the No. 1 video game company intends to transform gaming with the Nov. 17 introduction of its PlayStation 3. The highly anticipated platform is packed with a supercomputer, 40 times more powerful than the PlayStation 2, and is supposed to remain state of the art for the next 10 years.
That's a good thing, because the battle ahead for Sony is shaping up as more challenging than ever for the company. And, even more than in the past, Sony has a tremendous amount riding on its gaming platform because it will be closely linked to its other endeavors in consumer electronics and entertainment content.
Its chief rival, Microsoft, released its next-generation platform, the Xbox 360, a year ago and has sold 6 million units worldwide. Microsoft, which came in a distant second in the last console war, is working on its second round of advanced game titles and expects to sell 10 million consoles by the end of this holiday season.
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