Almost everybody in the media inside and outside Europe slammed Sony’s decision to change the hardware configuration of PS3 for PAL areas, considering it a state-of-the-art PR disaster. But I would call it simply a management disaster.Those guys at the PR department are not guilty for others’ blunders, on the contrary, they are the ones that try to cover the mess as deftly as they can. The real problem is Sony’s top management, who seems to consider that the company’s resources are limitless and that they are the smartest people on Earth.
A short history of Sony’s failures with the PS3 shows that the PR did the best, while the ones in charge with the production and design did the worst possible. I will not go over them again in this article, but if you are interested in the subject try this.
I will mention though the latest blunder that Sony committed with PS3, concerning the backwards compatibility of PS2 games with PS3 hardware. Sony transformed this famous compatibility in early stages of development into one of the key features for its product, triumphantly declaring that the HD experience of PS2 games played on PS3 will likely increase the level of satisfaction for hard-core gamers.
Source: playfuls.com
Tags: mess | Management | hardware | disaster | decision | Technology | sony | Playstation | Europe
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