Digg has signed a new advertising deal with a new advertising partner - Microsoft. The three year deal means that Microsoft will exclusively provide the display advertising and keyword targeted adverts on the Digg site.
Digg aggregates content from all over the internet, from tiny blogs to huge internet portals. Anything that is of interest to the community there will receive positive votes and will be promoted up the rankings. The variety of content that can be browsed through, coupled with the ability to vote for content you like, makes for an addictive user experience - leading to the site attracting 17 million unique users a month.
This is not an insignificant portion of the available ad audience. Microsoft is trying to gain market share in online advertising, and is especially keen to take revenue away from the market leader Google. And this many new users will only be a positive step for Microsoft.
Source: bigmouthmedia.com
Tags: Advertising | Digg | Microsoft | PARTNER
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