Tuesday, July 31, 2007

Microsoft photo standard comes into focus

Microsoft's alternative to the ubiquitous JPEG image format could soon become a standard, a major step in the company's ambitions to spread the technology and boost its Vista operating system.


In coming months, 16 national standards groups will formally vote on whether the Joint Photographic Experts Group, after which the JPEG file format is named, should make Microsoft's relatively new HD Photo format a standard. Getting to this stage is a good sign in Microsoft's view, and the company has hopes the format will be accepted as a standard called JPEG XR by mid-2008, said Robert Rossi, principal program manager at Microsoft for emerging image and video technology.



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Tags: format | image | Joint Photographic Experts Group | JPEG | JPEG XR | Microsoft | photo standard | Robert Rossi | Vista

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