Thursday, August 30, 2007

Wii hits 1m UK sales in record time

The Nintendo Wii has become the fastest selling video games console in British history after one million of the machines were sold 38 weeks after the device made its high street debut.


The Wii achieved the one million landmark in a shorter time than the Sony PlayStation 2, which, after a difficult launch in 2000, went on to become the world's most successful console so far, selling more than 115 million units worldwide.


The Wii, designed to attract "non-core" gamers, is outselling both the struggling PlayStation 3 and Microsoft's Xbox 360 by at least two-to-one.



Nintendo put the console's runaway success down to the fact that it has been selling regardless of seasonality, and due to the new, nontraditional gaming audiences that the Wii attracts.


The Mario factory also revealed last week's chart figures (ending August 25), which show that the market share for the Wii stands at 68 percent and the DS at 86 percent, for home and handheld markets respectively.






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