Apple and the EMI Group announced that the entire collection of EMI digital music can be purchased DRM-free from Apple's iTunes store. The new service will deliver better quality audio at a 30% price increase ($1.29 per song). Consumers will be free to play to play the music on any devices they want -- they no longer have to worry about copy protection rules, format compatibility, or any of the other Digital Rights Management nonsense.In my mind, the entertainment industry competes with the airlines on how to completely abuse its best customers. So this is a big change that may start a trend. But why now? One clue comes from Jobs, who said in February that only 3% of the music on a typical iPod was bought at iTunes. Companies were spending a lot of resource protecting content, but really hadn't solved the problem of protecting their revenue streams. It was too easy for consumers to find alternatives to protected content.
Source: computerworld.com
Tags: price increase | Rights Management | trend | SERVICE | Quality | PURCHASED | protected | itunes | iPod | entertainment | Digital | devices | deliver | customers | compatibility | collection | audio | Abuse | Technology | Steve Jobs | Drm-free | consumers
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