Sony Corp. said Tuesday it will lower the price of its PlayStation Portable gaming device by $30 to $170 amid intense competition among game console rivals, particularly Nintendo Co.It's the first time Sony has officially lowered suggested retail prices on the PSP since its debut in March 2005. Video game publishers and financial analysts have been urging Sony to slash hardware prices in recent quarters.
The cuts come two months after Sony's gaming unit posted a third-quarter operating loss of $443 million, largely due to hefty costs for the launch of its PlayStation 3 video game console.
Source: businessweek.com
Tags: PlayStation Portable | price | handheld | Console | Technology | sony
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