Friday, September 07, 2007

It's Official: Apple is the New Microsoft

The most vociferous Microsoft haters slammed the company for being a greedy industry bully that used its monopolistic, clunky, copycat operating system to force software on users and coerce partners into unfair licensing deals.


Don't look now, but the role of the industry's biggest bully is increasingly played by Apple, not Microsoft. Here's a look at how Apple has shoved Microsoft aside as the company with the worst reputation as a monopolist, copycat and a bully.



People

love iPods (including me; my family of four has purchased 12 iPods in

the past few years). But iPods come bundled with iTunes. Want to buy

music from Apple? Guess what? You must install iTunes. Want an Apple

cell phone from AT&T? Yep! ITunes is required even if you want only

to make phone calls. Want to buy ringtones for your Apple phone?

ITunes.

Apple not only "bundles" iTunes with multiple

products, it forces you to use it. At least with Internet Explorer, you

could always just download a competitor and ignore IE.

Not

fair, you might say. Any hardware device that syncs data with a PC as

part of its core functionality has software to facilitate that syncing.

True enough. But operating systems have browsers as part of core

functionality, too. Doesn't Mac OS X come with Safari? Doesn't the

iPhone?

And "bundling" works. Steve Jobs bragged this week

that Apple has distributed 600 million copies of iTunes to date. The

overwhelming majority of those copies were iTunes for Windows. And

iTunes for Windows' popularity isn't driven by software product

quality. ITunes is the slowest, clunkiest, most nonintuitive

application on my system. But I need it because I love my iPods.



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