Wednesday, September 12, 2007

Microsoft swipes at Google Apps

The attack came in a statement on Monday, the same day Google signed a deal with Capgemini to promote its office-productivity software among businesses.


Capgemini, a global consulting firm, is to offer desktop support and installation services to large corporations running Google Apps Premier Edition (GAPE), the premium version of Google's Web-based package. Google Apps includes a word processor, calendar and mail functions, and so is a direct rival to Microsoft Office.


In its statement, Microsoft laid out 10 questions it wanted users considering Google Apps to ask themselves.



As with most yelps of anguish, this says more about the yelper than the yelpee. The irony of Microsoft slinging accusations of bad deadline management is one thing; the fact that the company was driven to make such counterproductive claims is proof that the Capgemini blow struck home — hard.


While Microsoft is a master of enterprise-grade fear, uncertainty and doubt, such tactics fail if the recipients know better. Enterprises are full of people who already use Microsoft and Google products: Microsoft products because they have to, Google products because they want to. Microsoft is preaching to the converted — but these converts are on the other side.






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