sourceSamsung is trying to turn a blow torch on Apple and any other players making a portable music player by deliver a new range of generation of players and branded music services. But if you are in Australia don't hold your breadth as Samsung are notoriously slow at delivering new products.
The battle of the electronic giants is shaping up in the music sector. Apple's iPod/iTunes combo is not just being challeged by Microsoft Zune, but by Samsung's new generation of players and branded music services, as well. Samsung steps up to the plate with a new take on the social portable music gadget with built-in speakers that slide out from the back of the device.
But perhaps most notable is that Samsung is going to launch a major ad campaign based on the tagline "MPFreedom", clearly aimed against iPod and iTunes. Ironically the ad campaign's theme is reminiscent of Apple's historic 1984 campaign against IBM, which was masterfully portrayed by Apple as an oppressive and unimaginative regime whose time was up.
Tags: breadth | torch | player | generation | campaign | battle | Samsung | Australia
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