sourceSept. 26 (Bloomberg) -- Sony Corp. will use five times the number of U.S. demonstration booths to promote the PlayStation 3 as it did for the last console, part of a plan to keep users from defecting to Microsoft Corp.'s Xbox and Nintendo Co.'s Wii.
Sony, the world's largest maker of video-game consoles, will spend $30 million to put the consoles in 15,000 U.S. and Canadian kiosks during the holiday season, said Jack Tretton, co-chief operating officer of Sony Computer Entertainment America. The 2000 introduction of PlayStation 2, which dominated the last generation of game consoles, used 3,000 demo booths.
``Once the consumers get their hands on a PS3 and understand what's under the hood, I think price will not be a factor in the decision-making process,'' Tretton said in an interview.
Tags: demonstration | U.S. | sony | sept | Playstation | Nintendo | Microsoft | CORP | Bloomberg | America
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