sourceLOS ANGELES (Reuters) - Analysis - While Microsoft and Sony storm the video game market with super high-tech consoles priced significantly higher than previous models, Nintendo Co. Ltd is stealing some of their thunder by keeping its price low and offering a new, game-changing controller.
The company, which trails its rivals going into this holiday season's console war but is the only of the three to say it will turn a profit on its machines out of the gate, has won praise for its gutsy and contrarian tactics as it battles for ground in the $30 billion video game market.
Tags: Los Angeles | Microsoft | Nintendo | video | Price | Sony | Storm | controller
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