sourceSept. 26 (Bloomberg) -- Sony Corp. will use five times the number of U.S. demonstration booths to promote the PlayStation 3 as it did for the last console, part of a plan to keep users from defecting to Microsoft Corp.'s Xbox and Nintendo Co.'s Wii.
Sony, the world's largest maker of video-game consoles, will spend $30 million to put the consoles in 15,000 U.S. and Canadian kiosks during the holiday season, said Jack Tretton, co-chief operating officer of Sony Computer Entertainment America. The 2000 introduction of PlayStation 2, which dominated the last generation of game consoles, used 3,000 demo booths.
Tags: demonstration | Microsoft | Bloomberg | Nintendo | america | U.S. | Sony | Corp | Sept | PlayStation
No comments:
Post a Comment